About Us

The new Tasting Room is the world’s first personalized wine club focused on you – your tastes, your preferences. We make it easy to:

  • Learn what type of wine drinker you are
  • Explore your wine preferences
  • Get curated wine that’s perfect for your palate

Tasting Room eliminates the guesswork, uncertainty and confusion of shopping for wine. Our innovative wine tasting kit contains six expertly selected wines from around the world, packaged in small, taste-test size (50ml) bottles. Just follow the simple instructions included in the kit, and a few minutes later you’ll learn all about the types of wine that suit your tastes. Soon after, we’ll send you the wines that match your preferences.

Wine Personalization Technology

Tasting Room features a simple, step-by-step rating system custom-designed to capture the nuances of your wine likes and dislikes. Once you’ve rated your wine samplers, we process your ratings and apply a precise algorithm to generate your Wine Profile – a detailed but easy-to-understand explanation of the types of wine that match your profile and are perfect for your palate. Every two months, we provide stress-free automatic delivery of a heavily discounted wine shipment based on your profile – no store to drive to, phone calls to make or forms to submit.

Keep rating the wines as you drink them, and we'll continue refining your selections to ensure you get only the wines you love. You’ll always enjoy substantial savings by paying a flat rate for each wine shipment – no hidden fees. You get the right wine, every time, for one low price, for as long as you like. It’s wine buying simplified, personalized and perfected.

Our Wine Sampler Technology

We use a one-of-a-kind, patented system designed solely for the purpose of transferring wine directly from standard 750ml bottles into our mini bottles. Because the wine is transferred in an oxygen-free environment, we’re able to ensure the highest quality. Because the wine is never exposed to air in the transfer process, you can rest assured that the wines in the sample-size bottles taste exactly as they would from standard 750ml bottles. Any other company that offers sample-size bottles cannot guarantee the freshness or quality that our system provides.

Partnership With Lot18

In early 2013, Lot18 acquired the assets of Tasting Room, including its state-of-the-art system that transfers wine from standard 750ml bottles to miniature, sample-size bottles. We greatly admired Tasting Room's passion for introducing consumers to new wine varieties, styles and brands without committing to expensive, full-size-bottle purchases. We knew that their technology and passion for wine deserved a bigger audience, so we set about marrying Tasting Room's strengths with Lot18's ability to select and source some of world's highest-quality wines for the best possible prices.

If you were a customer of Tasting Room prior to the acquisition and you have questions about your account, please contact us at service@tastingroom.com