Winery Details

Simple Math Cellars founder Christian Lane has swum across oceans of wine and has come to some conclusions. The first rule is this: A great bottle of wine doesn’t stand on its technical data. When a wine is well made and is priced fairly, then the logic is in plain view.  
 
His formula is simple: Source from top-quality vineyards with proven results, utilize modern winemaking practices, draw from plenty of collective brainpower and experience, and price the wines fairly and transparently. 
 
Simple Math is about being prudent and grateful, employing the Golden Rule. It’s about forming a community in which everything’s done sustainably, from viticulture to paper-pushing, from cleaning and trucking to marketing, pricing, investing and networking. It’s about breaking the wine talk down to one important thing and deconstructing the hogwash! 

• Power of One: Simple Math is run by one-person: Christian.

• Renaissance Man: Founder Christian Lane is an organic farmer, classical and jazz trombonist, and high-tech engineer.

• Community: Lane is a director for the trade association Family Winemakers of California.