TASTINGROOM.COM™ ANNOUNCES PARTNERSHIP WITH WINE EXPERT, AUTHOR AND HOST OF WINE & WEB PLUS WINE LIBRARY TV, GARY VAYNERCHUK
Gary Vaynerchuk To Act As Strategic Advisor to TastingRoom.com and Create Branded Wine Experience For Sale on TastingRoom.com
Santa Rosa, California – TastingRoom.com – the first-ever online wine service dedicated to wine tasting and buying wine – has developed a partnership with wine expert Gary Vaynerchuk, host of Wine Library TV, a daily wine video blog with 90,000 daily viewers, and Wine & Web on SiriusXM Satellite Radio. Vaynerchuk will be hand-selecting wines for the new Gary Vaynerchuk Wine Experience – a series of custom wine samplers available for purchase exclusively on TastingRoom.com starting in December. Vaynerchuk will be defining the tasting experiences and selecting the wines in each sampler, allowing customers the rare opportunity to sample six wines from six different wineries at an affordable price. Each wine sampler contains a tasting menu with Vaynerchuk’’s tasting notes and a gift card to buy a full sized bottle of their favorite wine. This is the first-ever celebrity-branded tasting experience for sale on TastingRoom.com. Gary Vaynerchuk says, "I am really excited about creating a situation where people can try new wines at a very low price point. TastingRoom.com is one of the most exciting websites I have seen in the wine world in years." Tim Bucher, CEO of TastingRoom.com, says he expects the partnership with Vaynerchuk will have a major impact on marketing. "Gary is the most influential wine expert for the millennial generation of wine consumers and he really gets social media," says Bucher. "We’re thrilled to be partnering with him as we take our consumer business to the next level".
Gary Vaynerchuk launched Wine Library TV in 2006. With the tag line, “changing the wine world,” the show offers an unpretentious approach to wine and wine tasting. He was recognized in 2009 as “Innovator of the Year” by Wine Enthusiast magazine and named on Decanter’s “Power List” as one of the most influential figures in the wine industry. He has made numerous national television appearances as a wine expert including Today, CBS Early Show, The Ellen DeGeneres Show, Late Night with Conan O’Brien, and Late Night with Jimmy Fallon. Vaynerchuk’s first business book, entitled Crush It! – Why Now is the Time to Cash in on your Passion, was released in the Fall of 2009 and debuted as a New York Times and Wall Street Journal bestseller.
TastingRoom.com is a unique online wine service offering users a new way to try, buy and discover great wines. TastingRoom.com packages and sells taste-tested 50ml samples of award-winning wines in wine tasting collections to deliver an authentic taste of branded offerings from prominent wineries such as Grgich Hills Estate, Gundlach Bundschu, DeLoach. Visitors to TastingRoom.com can purchase wine samplers featuring six wines from a single winery or themed mixed collections with side-by-side samples from six wineries. With more than 150 different wines to taste and buy--and more added weekly--TastingRoom.com essentially delivers the tasting room to consumers’ doorsteps. Each sampler offers a unique selection that matches how the wine tastes out of the full-sized bottle and completes the package with wine descriptions and tasting notes for each wine. Special offers and discounts are made available to purchase bottles and cases of the wines consumers taste and want to buy.
About TastingRoom.com
TastingRoom.com™ is the first-ever website destination for sampling, buying, and discovering wine and wineries. The service allows consumers to ‘try before they buy’ via sample-sized bottles delivered directly to the home. TastingRoom.com partners with top wineries to create wine sampling collections comprised of four to six (50ml) mini wines bottled, labeled and packaged with wine descriptions, tasting notes and special offers to buy the full-sized bottles and cases. The web service also helps customers find wines, track their wines and tastings, and offers additional information on wineries, wine tasting tips and tools. The wine samples are of the same taste and high quality poured from full-sized bottles in a tasting room at the winery. TastingRoom.com customers can ensure that every bottle purchased will be enjoyed because they’ve already sampled the wine first.
About Gary Vaynerchuk
GARY GETS WINE: In 2006, with a camcorder and NY Jets helmet bucket Gary began WineLibraryTV which revolutionized the wine world. Today, his irreverent wine reviews currently attract over 90,000 viewers each day and his email queue typically holds 1,000 messages from die-hard fans, self-named ‘Vayniacs’. Gary’s cult-like following is the result of his unconventional yet down-to-earth commentary on wine. Using comical expressions like ‘Sniffy sniff’ and ‘The Oakmonster’, he encourages straightforward wine tasting and debunks wine myths. Wine Library recently launched Cinderella Wine, a wine website which features one wine per day beginning at 9PM EST for 24 hours sold at a severely discounted price. Gary also owns Cork’d, where wine lovers can review, share and discuss wine in a fun, interactive way.
TastingRoom, Inc. is based in Sonoma County, with offices in Silicon Valley, Napa Valley and Paso Robles. For more information on Tasting Room, Inc., email info@TastingRoom.com.
